However, as the decades went on, blues went back underground. Only a very small handful of artists would remain in public consciousness. It was the BB King brand that thrived via commercials, print ads, his club for tourists in Memphis, his guest appearances on other people's records, etc. People never got tired of BB. You can't really attribute that to his music. It was the power of his celebrity. He was the go-to guy when you wanted someone to represent the blues, especially as his contemporaries went on to the next life.
The LEGEND of BB King is so huge, it's hard to imagine a world without him. He falls in that elite category of people who personify their art. There is now a gaping hole in the landscape of our American culture, much like when Ray Charles and Johnny Cash passed away. These folks are as much (if not more) a part of who we are as a nation as any political leaders.
So today I mourn the passing of an American icon. Today I will dance to what is currently my favorite BB King 45. I hope you'll do a little shuffle too. If you are someone who was introduced to the blues through BB King, I hope you'll take some time to dig a little deeper into the genre in his honor. He led you there to show you there's so much more to love.